A NEW CAR...
...and suddenly you realize,
that the whole town is full of exactly
the same kind of car.
YOU’RE LOOKING FOR A SUPER DEAL
ON NEW SHOES...
...and you’re constantly coming across
people on the street,
who are already wearing them.
TO BUY A SMARTPHONE...
...and all at once, without even trying,
you see an ad for one.
No, it’s the “blue car syndrome” -
also known as the “Baader-Meinhof phenomenon” -
which means that at any given moment we perceive
what seems important to us.. Out of a mass
of communications we began to pick out information
we previously ignored. Individeo harnesses
this effect to increase the effectiveness of advertisements.
Individeo constantly adjusts the content
and appearance of ads, adapting them
to the current interests of consumers
and to the circumstances in which the ad
reaches them. This means
our communication intrigues viewers,
and stands out from the general