YOU’RE BUYING
A NEW CAR...
...and suddenly you realize,
that the whole town is full of exactly
the same kind of car.
Coincidence?
YOU’RE LOOKING FOR A SUPER DEAL
ON NEW SHOES...
...and you’re constantly coming across
people on the street,
who are already wearing them.
Coincidence?
YOU’RE PLANNING
TO BUY A SMARTPHONE...
...and all at once, without even trying,
you see an ad for one.
Coincidence?
No, it’s the “blue car syndrome” -
also known as the “Baader-Meinhof phenomenon” -
which means that at any given moment we perceive
what seems important to us.
. Out of a mass
of communications we began to pick out information
we previously ignored. Individeo harnesses
this effect to increase the effectiveness of advertisements.
Individeo constantly adjusts the content
and appearance of ads, adapting them
to the current interests of consumers
and to the circumstances in which the ad
reaches them. This means
our communication intrigues viewers,
and stands out from the general
advertising noise
.
BIOSCOPE RESEARCH, 2014
Neuro-marketing consumer studies
conducted by Bioscope showed a several-fold
increase in the effectiveness of an individeo spot
compared with its television version.
BRANDING increase of 637%
PERSUASION SCORE increase of 800%
MOTIVATION SCORE increase of 1860%
BRUBECK
The Individeo remarketing system
made it possible to increase the CTR of a
Brubeck brand campaign by an average of 901%
compared with a reach campaign.
CTR increase of 901%
AXA
An upsale campaign for one of
AXA’s investment products conducted
using a double mailing with
a personalized Individeo film doubled
the value of funds raised
over
the preceding 11 months.
CTR increase of 901%
Increase the effectiveness
and value of media campaigns
Advertise and sell
your products more effectively,
reaching each customer individually.
Create campaigns like nobody
has before – campaigns that are even more
creative and successful.
Earn more using data
and knowledge of consumers.
Increase revenue from views
by displaying personalized Individeo
advertising campaigns.
Leave your details
- we’ll get back to you.



SEND
FOR MEDIA HOUSES AND MEDIA PLANNERS
FOR ADVERTISERS AND MARKETERS
FOR ADVERTISING AGENCIES AND CREATIVE TEAMS
FOR CONSUMER DATA SUPPLIERS AND BUSINESS INTELLIGENCE SYSTEMS
FOR PUBLISHERS AND MEDIA NETWORKS